It’s not that I’m getting bored with the Analysis of the Christmas Cards, now in its fourth year, but the statistics are getting repetitive. Home made or designed is at a steady 34% (31%, 34%, 35%) and square still the most popular shape at 32% (48%, 34%, 38.5%). Landscape format is on the increase now at 30% (26%, 12%, 14%) - in the brackets are the previous years’ percentages.
This year (scraping the barrel!) I also looked at the backs of the cards to see where they came from: 28% of the cards supported a variety of charities, The Dogs’ Trust being the most popular, while only 9.5% were bought from museums or galleries.
The look of this year’s cards was mainly monochrome (22.5%) or muted, as in the selection above. “Winter landscape” is a vague, welcome and glitter-strewn category, it was the most popular at 32%. 17% of the cards included animals or birds, see some tasteful muted ones from this category below.
I have fun linking cards by shapes, colours and imagery like this line of my top three below - a home printed card, an Edward Bawden and a 3D layered glittery winter landscape. This year I have a winner which is the tree below left because it is bigger, brighter and simpler than all of the others.